Iron Men of God Website Design and Branding

Overview

Iron Men of God is a non-profit organization that provides support for veterans and men struggling with mental health and addiction issues. Founded in 2022, the organization offers a variety of services, including counseling, financial assistance, and job training. In addition, Iron Men of God provides a support network for men who are struggling to cope with the challenges of life after military service. The organization's ultimate goal is to help men overcome their challenges and lead successful, fulfilling lives.

The Problem

There were several hurdles that we had to overcome throughout this project.

Client had no web presence
Client had no previous branding
Client had very little web technology knowledge

Content Architecture

The success of any project starts with a thorough understanding of the client’s needs. That’s why, when we began working on this project, we took the time to learn all about the client and their business. We researched their services, target audience, and main objectives, and used that information to guide our work. As a result, we were able to develop a creative solution that met all of the client’s objectives. And because we took the time to get to know the client upfront, the entire process was smooth and efficient.

Wireframing the Flow

After assessing the client’s budget and needs, we decided that a one-page website was an excellent starting point for their organization. It provides a scalable solution at a low startup cost. We start our visual design process with wireframes. These low-fidelity images allow us to depict the website structure to the client: similar to a blueprint for a house. The photos below show the wireframe that we submitted to the client.

Going from Wireframe to High Fidelity

After the client approved the wireframe we’re ready to start mocking up the high-fidelity designs. This is usually the hardest part, but it’s also the most rewarding. In this step, we breathe life into the wireframes by adding colors, typography, images, and graphics.

Visual Identity

TYPOGRAPHY

COLORS

#64B6AC

#161C22

#D2A44C

#DA9500

The Logo Creation Process (Bonus)

At Uplift Web Design, we’re dedicated to going above and beyond for our clients. This project didn’t include logo design, but we went the extra mile and created a custom logo for the client’s organization. We delivered 3 logo design concepts and refined them from there. View the 3 concepts below.

We went with LOGO B because it fit the feel we were going for best. However, we wanted to make it feel more masculine so we changed the color palette to be darker and more subdued. We also added some additional detailing to give it more of a masculine edge. We delivered a final draft to the client with several different color palettes to choose from.

The client's review

Karl C.

I am so thankful for the professionalism and technical proficiency of Carleton Maybell. My web page was created in a timely fashion with extreme care and excellence. I am more than satisfied and it's worth every penny. I can truly say that if you're looking to have a web page created for a business or whatever, call Carleton Maybell you won't be disappointed.

Thanks

We want to thank Iron Men of God for the opportunity to design and develop their new website. We were excited to work on a project that would help such a worthwhile organization promote their mission and reach more people. The new website is clean and modern, with an easy-to-navigate design that makes it simple for users to find the information they need. We are proud to have worked on this project, and we are confident that the new website will be a valuable asset for Iron Men of God as they continue their important work.

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